They say you never get a second chance to make a first impression, and nowhere does this ring more true than in the world of networking.
Business cards have been around for centuries – in fact, the origins of the humble 85mm x 55mm rectangle of card can be traced back to the 15th century, where the upper class would use them as calling cards to announce an intention to meet another individual.
In 17th century London before street numbers were in existence, came “Trade Cards”, small cards informing people where the business was and what services it offered – if one was signed, it was considered legally binding.
Fast forward to 2018 and thankfully handing out your business card is far from the etiquette minefield it was centuries ago.
So let’s take a look and see why your business needs a business card.
Make no mistake; a business card is one of the most important marketing tools a business can have at its disposal, and people expect you to have one.
It’s a highly personal form of marketing, and does exactly what you need it to. A business card is a highly personal form of marketing, and does exactly what you need it to. Business cards serve the key purpose of marketing your business and getting your key contact information into your client’s hands… all in a matter of seconds.
Fundamental to the value of the business card, is its portability. Wherever you go – they go, making it easy to take them with you if your work involves travelling, or whether you frequent trade shows and conventions.
A good business card creates an image of professionalism, credibility and loyalty – all of which score high on a potential client’s list of criteria when making a decision.
The humble business card is most definitely a low cost, high benefit marketing strategy and should be firmly installed in your armoury when prospecting. We design stand out, good quality, professional business cards at affordable prices.
Business cards can help you establish your brand, which in turn makes your business more recognisable. The key details you should include on a business card – your name, logo, tag line, contact details and social media icons – set against a design of your choice can create your company’s identity and reinforce your brand with everyone who sees it.
Creating a business card design from a blank canvas gives you the unique opportunity to make it memorable, put your own stamp on your company’s identity, and if you get it right you can really connect with your target audience.
Hands up if this happened to you: You meet someone, exchange pleasantries then walk away and promptly forget what their name is and what they do.
A business card can create an opportunity out of nothing. That opportunity may be a great business partnership, a new lead, or establishing meaningful contact. When talking to a prospective client, you can introduce yourself, what you or your business does and hand over contact information quickly and effectively. No fumbling around for a pen, just a brief (but productive) interaction.
The very definition of good networking is making meaningful connections, and in today’s hi-tech world of social media and smartphones, there can be no substitute for the personal touch the business card brings.
And that is what people will remember.